Personal Branding - KW Realty Co.
When it comes to building a personal brand, having quality images to back your business is essential!
Your personal brand is what makes you interesting and unique and it allows you to create an experience for your clients and followers. Your images are the first impression you make and they should help illustrate your brand’s message and ethos. Having professional branding photos will help to facilitate a genuine connection with you and your clients and will contribute to your overall brand experience.
Here are some photos I did for Kimberleigh of KW Realty Co. Kimberleigh has a passion for people and a knack for finding the right properties for her clients. With her background in digital marketing, she understood the importance of investing in a Personal Branding session. Just as you budget for marketing strategies such as your logo, website, ads, etc it is just as important to set aside a budget for photography!
I asked Kimberleigh to share more about herself and her business. Check out this post to learn more about KW Realty Co!
WHY DID YOU GET INTO REAL ESTATE?
Growing up, my parents always dragged me to a million open houses, showings, and random drives to see homes that were in need of some TLC. What first was a chore soon became my favourite weekend activity as I saw their projects come to life in front of my eyes. At a young age, I started to learn how to spot potential and what a home could really become with a bit of love and a lot of patience. My family taught me the value of turning a house into a home.
I believe that our environment has a massive impact on who we are and how live our lives. I got into real estate to help others find, build and create their perfect environment. From a business perspective, I chose real estate because as a young woman in business, I wanted to start my own company, set my own hours, and have my income directly reflect my hard work. Formerly in digital marketing and business development, I wanted to put my skills to the test and build a brand that I’m proud to be a part of and my clients are proud to work with.
WHAT DO YOU LOVE MOST ABOUT REAL ESTATE?
What I love most about real estate is how consistent and reliable it is, while still constantly surprising me! Property and land are some of the most sound investments a person can make in their lives and I want to help younger generations tap into the great market. When I say it surprises me, it’s because there is never a dull moment, other than the paperwork…that’s a bit of a dull moment. Whether it be design innovation, emerging areas or just a funky house, there is always something to keep me on my toes as I work. I am a firm believer in lifelong learning and real estate is an ever-changing industry. We’re kind of a perfect match!
WHAT ADVICE DO YOU HAVE FOR HOMEBUYERS?
Know what you want. Figure out your non-negotiable and utilize every resource given to you! So many buyers go without a Realtor for far too long into the buying process because they dont know that it’s a free service provided to them. We help with area selection, the property hunt, mortgage approvals and everything else leading up to moving day. Start with a mortgage qualification to know your budget and stick to it. Real estate can seem stressful, intimidating and overwhelming. My mission is to help young people realize that it can be attainable, realistic and super fun!
WHY DO YOU THINK A BRANDING SESSION IS SO IMPORTANT?
I am a major believer in a clear brand. If you don’t know what you’re selling how is anyone supposed to know buy it? Humans are incredibly visual creatures and so much can be captured in an image. In the era of social media and having so much of our lives being online, our first impression is oftentimes a photo on a screen. That photo needs to count. Having a cohesive brand image, message and feed comes down largely to content. If you can’t offer quality, valuable content to your audience, you fall behind in the modern marketplace. I chose Kate for my personal branding photography because as a fellow female entrepreneur, she is so understanding of my vision! So much of our jobs are making our clients feel comfortable and confident and I knew she could capture who I am and what I do better than anyone else!
Ready to book a Personal Branding session for your business?